Stop Losing Revenue to Spreadsheet Chaos
Stop reconciling spreadsheets. Start growing revenue. Work with DataArk Labs to build you intelligent automation for CPG/Retail revenue management, trade promotion, and sales planning—so your team can focus on strategy and excution, not data wrangling.
Proven Results for CPG/Retail Brands
Real outcomes from companies that chose to automate instead of reconcile
Large Consumer Brands Manufacturer
Promotional Analytics Automation
Standardised and automated ingestion of retailer promotional grids for 8 customer teams in the UK and 6 Customer Teams in Australia to allow for real-time monitoring of promotional laydown based on feature space, catalogue activity, price and mechanic to help optimise against current and future trade spend, as well as avoid costly 'promotional clashes' between retailers.
Mid-Cap Pharmacy Retailer
AI Agents for Workflow Automation
Deployed AI agents to automate repetitive workflows across sales operations, inventory forecasting, and retailer reporting. Agents handle data extraction, reconciliation, and insight generation autonomously.
Global CPG Manufacturer
Integrated Analytics Platform for RGM
Built unified data platform connecting ERP, warehouse systems, and retailer portals to provide real-time tracking of RGM metrics, as well as visibility into inventory, demand patterns, and supplier performance.
The Hidden Cost of Manual Processes and Data Wragling
While your competitors automate, your team is stuck in spreadsheets—and it's costing you more than time
Weeks Lost to Spreadsheet Wrangling
Your commercial teams spend more time reconciling data than making decisions. Post-promotion analysis that should take hours stretches into weeks.
Millions Left on the Table
Without real-time visibility into promotional performance and trade spend ROI, you're making decisions on gut feel instead of evidence—and leaving money on the table.
Promotional Clashes Cost You Revenue
Lack of coordination across customer teams leads to costly promotional overlaps, conflicting mechanics, and missed opportunities to optimize feature space.
Data Silos Block Strategic Decisions
Critical insights are trapped across SAP, retailer portals, Nielsen, and countless spreadsheets. Your team can't see the full picture when it matters.
The bottom line: Every minute spent on manual data consolidation and analysis is time your team is not spending on finding ways to sell more stock, to more people, in a profitable way. Your competitors with automated systems are spending more time on value-added activities, and winning.
How I Can Help
Focused services for CPG brands, retailers, and distributors who want to turn commercial data into competitive advantage—built with security, compliance, and responsible AI practices at the foundation
Custom Data Pipeline/ AI Agent Development
Automate the low-value, administrative work that's eating your team's time—allowing them to focus on more growth-driven activities.
- ✓Real-time data collection and reporting that surfaces opportunities and risks automatically
- ✓Dynamic response by exception vs. monthly/quarterly business reviews
- ✓End-to-end promotional planning and execution with human-in-the-loop monitoring
- ✓Automated customer POS data ingestion, transformation, and analytics reporting
- ✓RGM agents that enforce guidelines and identify revenue-positive initiatives
- ✓Manufacturer-retailer collaboration for JBP preparation and data requests
- ✓Deploy in your environment or DataArk's secure platform
AI/Data Maturity Assessment & Strategic Roadmap
Map where you are on the data and AI maturity curve, align AI capabilities to your 1-5 year strategic initiatives, and build a practical roadmap that turns commercial ambitions into executable AI projects.
- ✓Data and AI maturity assessment across people, process, technology, and governance
- ✓Discovery of strategic business initiatives planned over the next 1-5 years
- ✓Gap analysis: capabilities you have vs. what you need to execute your strategy
- ✓AI opportunity mapping—where can AI accelerate revenue growth, margin expansion, or efficiency?
- ✓Prioritized roadmap linking AI investments directly to business outcomes
- ✓Build vs. buy recommendations with clear ROI rationale
AI Governance Framework
As global AI regulations take shape, organizations need governance that protects without constraining. Develop clear policies and operating models for responsible AI adoption that balance innovation velocity with regulatory compliance and industry standards
- ✓Assessment of current AI usage across your organization
- ✓Risk framework tailored to CPG concerns (trade secrets, retailer data, consumer-facing AI)
- ✓Policy development for acceptable use, model selection, and vendor evaluation aligned with emerging AI regulations
- ✓Data privacy and security controls that meet GDPR, CCPA, and industry-specific requirements
- ✓Operating model design—who owns AI decisions and how they get made
- ✓Implementation roadmap prioritized by risk, compliance obligations, and business impact
Why Work With Me
My name is Jason Weir. I'm a Data & AI Transformation Leader, based in Australia, with more than two decades of experience working globally across the CPG and retail industry—not as an external advisor, but as a practitioner. I've led platform and data engineering teams, developed commercial systems, and held sales and marketing roles spanning multiple regions. This breadth of experience has given me a clear view of where decisions stall, which initiatives genuinely drive results, and why so many data and AI projects fall short of their promise.
That experience shapes everything I do now.
I started this company because I've watched too many talented teams struggle with problems I know how to solve. Every manual spreadsheet reconciliation, every delayed decision waiting for data, every AI initiative that delivers a demo but never goes live—I've been there. I know what works and what doesn't. My mission is simple: use that hard-won experience to help more teams move faster, make better decisions, and achieve the success they're capable of.
I Know Where the Money Leaks
Trade spend optimisation, RGM, promotional analytics—these aren't abstract concepts to me. I've built the integrations that connect finance, sales, and supply chain data.
I've seen what happens when those connections don't exist: weeks lost to manual reconciliation, decisions made on gut feel instead of evidence, and millions left on the table.
I build solutions that close those gaps.
Technical Depth, Commercial Instinct
Most technical consultants don't understand commercial reality. Most commercial advisors can't evaluate technical feasibility.
I've worked both sides—architecting data platforms and sitting in retailer negotiations.
That means I design solutions that are technically sound, commercially viable, and actually get adopted by the teams who need them.
Results in Weeks, Not Quarters
I don't deliver strategy decks that sit on shelves. I focus on practical implementations with measurable outcomes.
This means automating a process that's consuming your team's time, surfacing insights that were previously invisible, or building a proof of concept that demonstrates value before you commit to a larger investment.
You'll see progress quickly.
Who I Work With
How We Work Together
Fast, transparent engagements focused on delivering value without the typical consulting overhead
Discovery Call
30-minute conversation to understand your specific challenges and identify quick wins
Scoped Engagement
Clear proposal with defined deliverables, timeline, and pricing—no lengthy procurement processes
Rapid Implementation
Build and deploy solutions in weeks, not months, with regular check-ins and visibility
Measurable Results
Deliver outcomes you can quantify—time saved, insights surfaced, decisions accelerated
Let's Talk About Your Commercial Data Challenges
Book a 30-minute call to discuss how AI can help your CPG team work smarter